Being successful in the marketing world today requires more attention to detail and advanced planning than ever before. It's not that the goals of...
Three Must-Have Customer Data Platform Features in 2020
Customer data platforms continue to grow in popularity because of how they support marketers and simplify data management. The growth in popularity has...
Three Things Marketers Must Do With Customer Data in 2020
Customer data analytics has completely changed how marketers do their jobs and has become critical in marketing's efforts to better connect with...
The State of Customer Data Platforms in 2020
2019 was another big year for the customer data platform (CDP) industry. According to the CDP Institute, the number of worldwide CDP vendors increased to...
Data-driven Insights Help MacKenzie-Childs Increase Sales, Customer Acquisition
In late 2017, home décor retailer MacKenzie-Childs found itself at a bit of a crossroads. Business was good, but the company's leadership was not content...
Demystifying Marketing Data Solutions
“We already have a data solution that stores and manages our customer data. We don’t need anything else!”
But is that truly the case? Do you have a...
Integrating Direct Mail Into Your Digital Marketing Strategy
While digital marketing is all the rage today, direct mail marketing – which includes items like catalogs, coupons, flyers, and self-mailers – continues...
How a CDP Makes Unified Customer Data A Reality for all Retailers
To compete in a fast-paced and competitive market, odds are good that retail organizations are using a number of different systems in their day-to-day...
Bose, SoulCycle Execs Discuss Importance of Brand Loyalty
“Brand loyalty” is something retailers have always worked to achieve with their customers, dating back to days of storefront-only sales, but it can be a...
