In January 2020, Google announced it was following in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome...
Keep Siloed MarTech Data from Derailing Your Cross-Channel Marketing Strategy
More than any other point in time, marketing revolves around the consumer. Today’s consumers have more brands and goods to choose from than ever before,...
Five Cross-Channel Marketing Best Practices You Need to Follow
Today’s typical consumer researches and shops across many channels and devices: social media, web, catalog, in-store, mobile, laptop, etc. In fact,...
COVID-19 Has Accelerated the Need for Advanced Customer Segmentation
In QuickPivot’s 15+ years of existence, one truth that we’ve come to realize is that an impenetrable knowledge and understanding of customer behavior is...
Why Your Customer Data Might be Sabotaging Your Multichannel Marketing Strategy
In arecent blog post, wewrote about howto getall your marketing channels working togethertoseamlessly moveyour customersfrom one channel to the...
Q&A: Improving Cross-Channel Marketing Efficiency for Better ROI
To be successful in the B2C marketing world in 2020 (and beyond), it's critical to engage your customers with personalized content and messaging that...
How Does Gartner Categorize Today's CDP Vendors?
If you’ve been following our blog recently, you’ve likely noticed that we’ve done a fair bit of analysis on the growth of the customer data platform...
Do You Know the Different Types of Customer Data Platforms?
In a recent blog post, we talked about how to start the process of choosing the right customer data platform for your organization by defining your...
The Customer Data Platform Continues to Evolve
Have you recently been looking into ways to improve your marketing personalization or customer targeting capabilities? Or perhaps researching the benefits...
