Data-driven marketing has completely changed how marketers do their jobs and has set new precedents for how marketing performance and campaign...
Is Amazon's Use of Mail Catalogs a Trend or an Anomaly?
As digital avenues have become more popular among today’s consumers (and as a result among marketers and advertisers), an interesting trend has emerged...
Has the Rise of E-Commerce Turned Brick-and-Mortar into Haunted Houses?
It goes without saying that for the vast majority of people here in the U.S., and around the globe, COVID-19 has wreaked havoc on 2020 plans and disrupted...
Keep Siloed MarTech Data from Derailing Your Cross-Channel Marketing Strategy
More than any other point in time, marketing revolves around the consumer. Today’s consumers have more brands and goods to choose from than ever before,...
How Does Gartner Categorize Today's CDP Vendors?
If you’ve been following our blog recently, you’ve likely noticed that we’ve done a fair bit of analysis on the growth of the customer data platform...
The Customer Data Platform Continues to Evolve
Have you recently been looking into ways to improve your marketing personalization or customer targeting capabilities? Or perhaps researching the benefits...
Why Creating a Unified Customer View is a Priority for Digital Transformation
Digital transformation has been one of the most oft-referenced and widely implemented business trends of the last 20 or so years, and chances are it’s a...
Do You Know the Different Types of Customer Data?
If you've been following along with our blog, you've probably noticed we write a lot about the importance of customer data. But we do so for good reason....
Tips for Ecommerce Success Shared at MITX eCommerce Summit
It’s no secret that the changing wants and needs of today’s consumers have pushed the retail world heavily in the direction of online shopping, and this...
