As retailers look to gain a competitive advantage over their rivals in a today’s hyper-competitive environment, customer centricity -- the concept of...
Data-driven Insights Help MacKenzie-Childs Increase Sales, Customer Acquisition
In late 2017, home décor retailer MacKenzie-Childs found itself at a bit of a crossroads. Business was good, but the company's leadership was not content...
2019 NEMOA Fall Summit Sessions to Attend
This Wednesday, Sept. 11, the 2019 NEMOA Fall Summit kicks off in Chicago, Illinois. The three-day gathering will bring together retail marketing...
A Look at the Impact of Tariffs on Retailers
The ongoing 'trade war' between the United States and China continues to cause concern in global markets. The recent announcement of additional tariff...
Five Can't-Miss Sessions at eTail East 2019
eTail East 2019 kicks off in Boston, Mass., on Monday, August 19. The four-day event is one of the largest gatherings of retail-oriented professionals in...
Integrating Direct Mail Into Your Digital Marketing Strategy
While digital marketing is all the rage today, direct mail marketing – which includes items like catalogs, coupons, flyers, and self-mailers – continues...
How a CDP Makes Unified Customer Data A Reality for all Retailers
To compete in a fast-paced and competitive market, odds are good that retail organizations are using a number of different systems in their day-to-day...
Bose, SoulCycle Execs Discuss Importance of Brand Loyalty
“Brand loyalty” is something retailers have always worked to achieve with their customers, dating back to days of storefront-only sales, but it can be a...
The Importance of Strategic Customer Segmentation for Retailers
As most retail marketers understand, being able to easily access and interact with customer data is essential to creating effective campaigns and positive...
