The past year has seen incredible disruption in the way companies do business – across all industries. The covid-19 pandemic is of course, the primary...

Catalogs have been an effective means of engaging customers since Tiffany & Co. mailed the very first U.S. catalog in 1848. In the years since, catalogs...

Omnichannel marketing campaigns that integrate both online and offline channels ensure that your messaging reaches your customers on their preferred...

The COVID-19 pandemic greatly accelerated the shift to online shopping in the retail sector, with total retail e-commerce sales in 2020 in the US up 44%...

To carry out successful data-driven, customer-centric marketing campaigns, customer data management -- the practice of collecting, managing, analyzing,...

With the holiday season upon us, many of us are rushing around to get those last-minute gifts purchased and wrapped (or delivered). It got us to thinking...

If you are a marketer today, you know that your target audience is shopping across multiple digital and physical channels. In fact, research shows that ...

The COVID-19 pandemic will undoubtedly have a lasting impact on the customer mindset. Consumers have lost jobs, savings and trust, and their shopping...

If you are a marketer, you know customer analytics are important.

According to the Gartner CMO Spend Survey 2019-2020, “marketing leaders highlight a...