According to Gartner, personalization is “the process of tailoring an experience or communication based on information a company has learned about an...
Customer Centricity vs. Customer Experience: Understanding the Difference
While the two terms sound similar at first glance, there’s a nuanced – but critical - difference between them. Both put the customer at the center. But...
Do You Know the Different Types of Customer Data?
If you've been following along with our blog, you've probably noticed we write a lot about the importance of customer data. But we do so for good reason....
Tips for Ecommerce Success Shared at MITX eCommerce Summit
It’s no secret that the changing wants and needs of today’s consumers have pushed the retail world heavily in the direction of online shopping, and this...
Want to Build Brand Loyalty? Start With Data
When it comes to brand loyalty, the numbers speak for themselves. Loyal customers are the most profitable customers because they are cheaper to market to,...
Tips for Customer-Centric Marketing
Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right...
Improving Cross-Channel Marketing With Customer Data
Being successful in the marketing world today requires more attention to detail and advanced planning than ever before. It's not that the goals of...
Tips for Retaining Customers After the Holiday Season
With the busy 2019 holiday shopping season coming to a close, retailers can fully set their sights on executing their goals for 2020. While final numbers...
The State of Customer Data Platforms in 2020
2019 was another big year for the customer data platform (CDP) industry. According to the CDP Institute, the number of worldwide CDP vendors increased to...
