News of the Forever 21 bankruptcy filing in late September 2019 left the retail world a bit spooked, and for good reason. Just four years removed from its...
How to Build a Customer-Centric Approach in Retail
As retailers look to gain a competitive advantage over their rivals in a today’s hyper-competitive environment, customer centricity -- the concept of...
How a CDP Makes Unified Customer Data A Reality for all Retailers
To compete in a fast-paced and competitive market, odds are good that retail organizations are using a number of different systems in their day-to-day...
Bose, SoulCycle Execs Discuss Importance of Brand Loyalty
“Brand loyalty” is something retailers have always worked to achieve with their customers, dating back to days of storefront-only sales, but it can be a...
The Importance of Strategic Customer Segmentation for Retailers
As most retail marketers understand, being able to easily access and interact with customer data is essential to creating effective campaigns and positive...
3 Things Marketers Will Miss After Using a Customer Data Platform
It’s no longer a secret that acustomer data platformhelps marketers achieve a unified view of their customers and improves their day-to-day efficiency....
’AMP’ up your email marketing game
It’s no secret that email marketing is an important aspect of any retailer’s customer engagement strategy. A recent February 2019 report from market...
Building the Case for a Customer Data Platform in Retail Organizations
Interest in Customer Data Platforms continues to accelerate, with more retailers realizing that traditional IT-led data management processes aren’t...
This time, it’s personal.
For the past decade we’ve heard the same mantra: “the right product, for the right person, at the right time”. And for a while, performing basic customer...
