As most retail marketers understand, being able to easily access and interact with customer data is essential to creating effective campaigns and positive...

Today’s retailers are under immense pressure to deliver appealing experiences to their customers. Successful retail marketing now revolves around...

A New Approach to an Old Problem

Almost every company grapples with some version of the same challenge: how to use customer data collected from various...

Last week, we had the pleasure of attending the Digiday Retail Summit in Austin, TX. We had a great time meeting some of the industry’s most interesting...

Around this time last year, we released our first ever Top Resources on Customer Data Platforms blog. At the time, CDP was an emerging trend that few...

Historically, the role of marketing at retail and B2C brands was laser focused on creating product awareness in order to sell the product. However, as...

Data-driven marketing is not a new concept, but we’ve come a long way from where we started. Not only are marketers being asked to justify their decisions...

You open your inbox and see an offer from a retailer you know. Which would you be more likely to respond to? A flashy-looking but generic coupon or a ...

“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” – Geoffrey Moore