At the end of March, QuickPivot had the pleasure of sponsoring the NEMOA Spring Summit event. Despite being a virtual event, the NEMOA event organizers...
How Retailers can Prepare for the "New Normal"
“When do you think life will get back to normal?”
It’s the question we’ve asked ourselves, our friends, our families, and our coworkers. It’s what we’re...
How to Demonstrate Value During the COVID-19 Crisis
Here in Massachusetts, QuickPivot’s home state, we are almost three weeks into our stay-at-home advisory. However, like many other Americans, QuickPivot...
The Impact of COVID-19 on Retail: Looking to the Past to Prepare for the Future
As a data-driven company, and one that helps our clients be more data-centric, we prefer to learn and make decisions by looking at historical information...
CDP vs. CRM: A Top Level Comparison
A New Approach to an Old Problem
Almost every company grapples with some version of the same challenge: how to use customer data collected from various...
Bridging the Online-Offline Marketing Gap
It’s no secret that consumer shopping behavior has changed drastically over the past decade. Consumers are shopping continuously across digital and...
Practical Machine Learning: The Use Case in Retail Banking
Despite all of the buzz about machine learning and AI, it’s still relatively rare to see concrete examples of practical machine learning in action, much...
Going Direct-to-Consumer? A Primer for Marketers.
Brands selling direct to consumers (D2C) is not a new concept, however in the past few years we’ve seen explosive growth in this strategy. For decades,...
Direct Mail + Customer Data Platform = Pure Marketing Magic
The NEMOA Spring Summit, the catalog and eCommerce industry's biggest national summit, just ended today, and the days flew by. We had the chance to talk...
