Customer data platforms continue to grow in popularity because of how they support marketers and simplify data management. The growth in popularity has...
Three Things Marketers Must Do With Customer Data in 2020
Customer data analytics has completely changed how marketers do their jobs and has become critical in marketing's efforts to better connect with...
Answering Marketers' Burning Questions with Machine Learning
Have you ever looked at a website or an email and thought how easy some marketers have it with their “product recommendation” sections? Some combinations...
Practical Machine Learning: The Use Case in Retail Banking
Despite all of the buzz about machine learning and AI, it’s still relatively rare to see concrete examples of practical machine learning in action, much...
Marketer to Marketer: Taking Advantage of Excess Marketing Budget
If you’re one of the lucky marketers to have some excess budget at this point in the year, it’s time to figure out how to make the most of it! Extra money...
What's in a Name: Ada the Machine Learning Suite
This week we introduced a machine learning suite of predictive marketing models, and we named the suite Ada. The suite is named after Ada Lovelace, who is...
Welcome to Machine Learning: Big Data, Big Opportunities
As well as being a major buzzword and top “industry trend” for 2017, machine learning is a powerful tool with a lot of applications. It’s not just for...
