The COVID-19 pandemic will undoubtedly have a lasting impact on the customer mindset. Consumers have lost jobs, savings and trust, and their shopping...
How Retailers Have Adapted During COVID-19 to Survive and Thrive
The COVID-19 pandemic has caused an unprecedented disruption to commerce and the retail industry. Retail sales dropped a record 16.4% in April according...
Why Creating a Unified Customer View is a Priority for Digital Transformation
Digital transformation has been one of the most oft-referenced and widely implemented business trends of the last 20 or so years, and chances are it’s a...
How Channel Integration Benefits Digitally Native Organizations
Over the last 15 years, the retail industry has undergone a major transformation thanks to the growing use of digital shopping channels by an increasing...
Marketers Will Need Customer Data Analytics to Overcome COVID-19
Accurate and actionable customer data is the key to better marketing. This is true in ordinary times, but even more so during challenging ones, like the...
Customer Centricity vs. Customer Experience: Understanding the Difference
While the two terms sound similar at first glance, there’s a nuanced – but critical - difference between them. Both put the customer at the center. But...
Do You Know the Different Types of Customer Data?
If you've been following along with our blog, you've probably noticed we write a lot about the importance of customer data. But we do so for good reason....
Tips for Ecommerce Success Shared at MITX eCommerce Summit
It’s no secret that the changing wants and needs of today’s consumers have pushed the retail world heavily in the direction of online shopping, and this...
Want to Build Brand Loyalty? Start With Data
When it comes to brand loyalty, the numbers speak for themselves. Loyal customers are the most profitable customers because they are cheaper to market to,...
