“Brand loyalty” is something retailers have always worked to achieve with their customers, dating back to days of storefront-only sales, but it can be a...
The Importance of Strategic Customer Segmentation for Retailers
As most retail marketers understand, being able to easily access and interact with customer data is essential to creating effective campaigns and positive...
Retail Use Cases for a Customer Data Platform
Today’s retailers are under immense pressure to deliver appealing experiences to their customers. Successful retail marketing now revolves around...
3 Things Marketers Will Miss After Using a Customer Data Platform
It’s no longer a secret that acustomer data platformhelps marketers achieve a unified view of their customers and improves their day-to-day efficiency....
CDP vs. CRM: A Top Level Comparison
A New Approach to an Old Problem
Almost every company grapples with some version of the same challenge: how to use customer data collected from various...
The Five Key Takeaways from Digiday's Retail Summit
Last week, we had the pleasure of attending the Digiday Retail Summit in Austin, TX. We had a great time meeting some of the industry’s most interesting...
’AMP’ up your email marketing game
It’s no secret that email marketing is an important aspect of any retailer’s customer engagement strategy. A recent February 2019 report from market...
Building the Case for a Customer Data Platform in Retail Organizations
Interest in Customer Data Platforms continues to accelerate, with more retailers realizing that traditional IT-led data management processes aren’t...
Top Resources on Customer Data Platforms 2019
Around this time last year, we released our first ever Top Resources on Customer Data Platforms blog. At the time, CDP was an emerging trend that few...
