Historically, the role of marketing at retail and B2C brands was laser focused on creating product awareness in order to sell the product. However, as...
Employee Spotlight: Paul Mandeville, Chief Product Officer and CEO
Meet Paul Mandeville! Paul was hired by QuickPivot in 2013 to run Product and Strategy. He currently serves as the company's Chief Product Officer and...
Employee Spotlight: Gene Zylkuski, Chief Technology Officer and CEO
From submarines to software, meet our Chief Technology Officer and CEO, Gene Zylkuski. Gene started his tenure at QuickPivot 12 years ago as Vice...
Employee Spotlight: Mike Curtin, Chief Revenue Officer and CEO
Here at QuickPivot we work tirelessly on our top-notch Customer Data Platform that helps marketers better understand their customers. We’d be nowhere...
Five Trends to Disrupt the Retail Industry in 2019
It’s 2019.Consumers are more informed than ever about their purchasesand aredictatingtheshoppingexperiences that they want. For example,78% of...
The Ultimate Guide to Customer Database Solutions
Data-driven marketing is not a new concept, but we’ve come a long way from where we started. Not only are marketers being asked to justify their decisions...
This time, it’s personal.
For the past decade we’ve heard the same mantra: “the right product, for the right person, at the right time”. And for a while, performing basic customer...
Let's Get Personal With Customer Data
You open your inbox and see an offer from a retailer you know. Which would you be more likely to respond to? A flashy-looking but generic coupon or a ...
QuickPivot News: New Digital Marketing Capabilities Powered by LiveRamp
Did you see the news? Yesterday we launched brand-new functionality for the QuickPivot customer data platform!
