Have you recently been looking into ways to improve your marketing personalization or customer targeting capabilities? Or perhaps researching the benefits...
In a Crowded CDP Market, Look for Function over Flashiness
The COVID-19 pandemic will undoubtedly have a lasting impact on the customer mindset. Consumers have lost jobs, savings and trust, and their shopping...
How Retailers Have Adapted During COVID-19 to Survive and Thrive
The COVID-19 pandemic has caused an unprecedented disruption to commerce and the retail industry. Retail sales dropped a record 16.4% in April according...
Why Creating a Unified Customer View is a Priority for Digital Transformation
Digital transformation has been one of the most oft-referenced and widely implemented business trends of the last 20 or so years, and chances are it’s a...
How Channel Integration Benefits Digitally Native Organizations
Over the last 15 years, the retail industry has undergone a major transformation thanks to the growing use of digital shopping channels by an increasing...
Marketers Will Need Customer Data Analytics to Overcome COVID-19
Accurate and actionable customer data is the key to better marketing. This is true in ordinary times, but even more so during challenging ones, like the...
How Retailers can Prepare for the "New Normal"
“When do you think life will get back to normal?”
It’s the question we’ve asked ourselves, our friends, our families, and our coworkers. It’s what we’re...
How to Demonstrate Value During the COVID-19 Crisis
Here in Massachusetts, QuickPivot’s home state, we are almost three weeks into our stay-at-home advisory. However, like many other Americans, QuickPivot...
Why a Unified View of the Customer is Essential in Retail
Forward-thinking organizations know that customer data is the foundation of any successful customer experience strategy. And odds are that if you’re a...
