If you are a marketer, you know customer analytics are important.

According to the Gartner CMO Spend Survey 2019-2020, “marketing leaders highlight a...

As a data-driven company, and one that helps our clients be more data-centric, we prefer to learn and make decisions by looking at historical information...

According to Gartner, personalization is “the process of tailoring an experience or communication based on information a company has learned about an...

While the two terms sound similar at first glance, there’s a nuanced – but critical - difference between them. Both put the customer at the center. But...

If you've been following along with our blog, you've probably noticed we write a lot about the importance of customer data. But we do so for good reason....

It’s no secret that the changing wants and needs of today’s consumers have pushed the retail world heavily in the direction of online shopping, and this...

When it comes to brand loyalty, the numbers speak for themselves. Loyal customers are the most profitable customers because they are cheaper to market to,...

Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right...

Being successful in the marketing world today requires more attention to detail and advanced planning than ever before. It's not that the goals of...