When I first found out I was expecting – I was quick to try to hide clues from my friends and coworkers – cutting back on my morning caffeine habit and...
Bridge the Gap Between Marketing and IT with a Customer Data Platform
In a previous blog post, we discussed how important a close relationship between IT and Marketing teams has become, and how the legacy relationship...
Navigating the DMP and CDP Landscape
What is a customer data platform?
A customer data platform (CDP) ingests all enterprise data sources and types (i.e., first- or third-party data,...
IT and Marketing: How to Go from Frenemies to Friends
As marketing evolves and technological infrastructure becomes a key element to its success, a close relationship between IT and Marketing teams becomes...
Three marketing mistakes that drive customers crazy
In a Frost and Sullivan study, it was determined that by 2020, customer experience will overtake price and product as the key brand differentiator. This...
Three Important Questions a Customer Data Platform Helps Retailers Answer
“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” – Geoffrey Moore
How to Make Your MarTech Stack More Manageable
It seems like the age of consolidation is upon us.
The latest MarTech Landscape features over 6800 MarTech vendors (despite being called the MarTech...
5 Tips for a Successful CDP Implementation
You know that a customer data platform (CDP) can completely transform the way that marketers do their job, and fuel personalized marketing campaigns that...
Answering Marketers' Burning Questions with Machine Learning
Have you ever looked at a website or an email and thought how easy some marketers have it with their “product recommendation” sections? Some combinations...
