Marketing automation (MA) is one of the most commonly used marketing technologies. It has the potential to boost team productivity, improve customer...
Bridging the Online-Offline Marketing Gap
It’s no secret that consumer shopping behavior has changed drastically over the past decade. Consumers are shopping continuously across digital and...
Practical Machine Learning: The Use Case in Retail Banking
Despite all of the buzz about machine learning and AI, it’s still relatively rare to see concrete examples of practical machine learning in action, much...
Top Resources on Customer Data Platforms
Check out the updated version of this blog post for 2019!
By now, you’ve probably heard or seen something about the emerging trend of Customer Data...
Going Direct-to-Consumer? A Primer for Marketers.
Brands selling direct to consumers (D2C) is not a new concept, however in the past few years we’ve seen explosive growth in this strategy. For decades,...
Direct Mail + Customer Data Platform = Pure Marketing Magic
The NEMOA Spring Summit, the catalog and eCommerce industry's biggest national summit, just ended today, and the days flew by. We had the chance to talk...
Three Signs you Need a Customer Data Platform
You may have heard that we joined the CDP Institute as a Gold Sponsor. Why? In recent years we’ve noticed that more and more brands have come to us...
Six Elements of High-Quality Customer Data
Executing successful, revenue-impacting marketing campaigns all comes down to whether or not you have high-quality customer data. You can develop the most...
The One Thing That No MarTech Company Wants to Admit
Marketing technology isn’t always the answer.
As a company that develops marketing technology, that can be hard to admit, but we pride ourselves on being...
