To be successful in the B2C marketing world in 2020 (and beyond), it's critical to engage your customers with personalized content and messaging that...
The Importance of an Optimized Omnichannel Customer Journey
If you are a marketer today, you know that your target audience is shopping across multiple digital and physical channels. In fact, research shows that ...
Do You Know the Different Types of Customer Data Platforms?
In a recent blog post, we talked about how to start the process of choosing the right customer data platform for your organization by defining your...
In a Crowded CDP Market, Look for Function over Flashiness
The COVID-19 pandemic will undoubtedly have a lasting impact on the customer mindset. Consumers have lost jobs, savings and trust, and their shopping...
How Retailers Have Adapted During COVID-19 to Survive and Thrive
The COVID-19 pandemic has caused an unprecedented disruption to commerce and the retail industry. Retail sales dropped a record 16.4% in April according...
How Channel Integration Benefits Digitally Native Organizations
Over the last 15 years, the retail industry has undergone a major transformation thanks to the growing use of digital shopping channels by an increasing...
Marketers Will Need Customer Data Analytics to Overcome COVID-19
Accurate and actionable customer data is the key to better marketing. This is true in ordinary times, but even more so during challenging ones, like the...
Why a Unified View of the Customer is Essential in Retail
Forward-thinking organizations know that customer data is the foundation of any successful customer experience strategy. And odds are that if you’re a...
Why Customer Analytics is So Important for Marketers
If you are a marketer, you know customer analytics are important.
According to the Gartner CMO Spend Survey 2019-2020, “marketing leaders highlight a...
