Marketing automation (MA) is one of the most commonly used marketing technologies. It has the potential to boost team productivity, improve customer...
Top Resources on Customer Data Platforms
Check out the updated version of this blog post for 2019!
By now, you’ve probably heard or seen something about the emerging trend of Customer Data...
The New Frontier of Marketing Technology: The Customer Data Platform
For the past year, Google searches for “Customer Data Platform” have been steadily rising and the market for them has been quietly and quickly ballooning...
Marketer to Marketer: Taking Advantage of Excess Marketing Budget
If you’re one of the lucky marketers to have some excess budget at this point in the year, it’s time to figure out how to make the most of it! Extra money...
What's in a Name: Ada the Machine Learning Suite
This week we introduced a machine learning suite of predictive marketing models, and we named the suite Ada. The suite is named after Ada Lovelace, who is...
Three Things Retailers Need to Properly Segment Customer Data
Most marketers, especially those in the retail industry, understand the importance and value of customer segmentation and personalization. However, that...
Looking for Holiday Season Success in 2017? Go Mobile (and Personalized)
The only things that holiday shoppers want this year are personalization, convenience and mobile — in short, everything — but if you’re a retailer and...
Is QuickPivot a Good Fit?
In today’s hyper-competitive digital marketing realm, businesses are investing substantial efforts and resources to retain and expand their existing...
QuickPivot Recognized as a Top 20 Most Promising CRM Solution of 2017
Originally distributed April 4, 2017 by CIOReview
