Early 2017 has been eye-popping for big retail, with The Limited filing for Chapter 11 and iconic brands like Macy’s and Sears announcing major store...
3 Ways Voice-Activated Shopping will Shake Retail Marketing
The year 2016 was a revelation in terms of consumer exposure to voice-activated shopping. Amazon reported that sales of its Echo devices in 2016 increased...
One-Click Payments
Breaking barriers and building sales
Victoria's Secret Drops Catalog: New Marketing Trend or Just Good Business?
UPDATED 2/28/2017 With Additional Information
Welcome to Machine Learning: Big Data, Big Opportunities
As well as being a major buzzword and top “industry trend” for 2017, machine learning is a powerful tool with a lot of applications. It’s not just for...
Loyalty in the Age of the Digitally Native Consumer
In just about any industry, customer loyalty is driven by the amount of trust a person has in a brand. Does the brand consistently do what it says it will...
The Myths of Brand Architecture
The importance of brand architecture in a growing enterprise cannot be overstated. It provides the basis of your identity, yes, but even more importantly...
Saving Financial Services in a Fickle Digital Culture
According to a recent survey, more than half of banking executives want to improve their social and mobile channels. However, the same survey revealed...
Gifts Your Marketing Team Really Wants Under the Tree
As shoppers head out into the stores and search online for that perfect gift, we’ve been thinking what marketing professionals like you would like to find...
