According to Gartner, personalization is “the process of tailoring an experience or communication based on information a company has learned about an...
Customer Centricity vs. Customer Experience: Understanding the Difference
While the two terms sound similar at first glance, there’s a nuanced – but critical - difference between them. Both put the customer at the center. But...
Want to Build Brand Loyalty? Start With Data
When it comes to brand loyalty, the numbers speak for themselves. Loyal customers are the most profitable customers because they are cheaper to market to,...
Tips for Customer-Centric Marketing
Customer-centric marketing is the objective of successful, world-class organizations because it works – empowering marketing teams to target the right...
Takeaways from the 2019 NEMOA Fall Summit
As anticipated, the 2019 NEMOA Fall Summit provided a great opportunity for marketers to gather and network while sharing insights and lessons learned...
QuickPivot's Observations from eTail East 2019
Last month we had the opportunity to attend and sponsor eTail East 2019, one of the largest retail conferences in the US, right in our backyard of Boston....
Demystifying Marketing Data Solutions
“We already have a data solution that stores and manages our customer data. We don’t need anything else!”
But is that truly the case? Do you have a...
The Five Key Takeaways from Digiday's Retail Summit
Last week, we had the pleasure of attending the Digiday Retail Summit in Austin, TX. We had a great time meeting some of the industry’s most interesting...
Building the Case for a Customer Data Platform in Retail Organizations
Interest in Customer Data Platforms continues to accelerate, with more retailers realizing that traditional IT-led data management processes aren’t...
