To carry out successful data-driven, customer-centric marketing campaigns, customer data management -- the practice of collecting, managing, analyzing,...

In the second video in ourCutting Through The Noiseseries we look at the importance of data quality and unified customer records (also known as golden...

Why has customer centricity continued to gain popularity in marketing? Marketing leaders know that customer centricity is a way of doing business that...

We recently wrote about the importance of data quality to marketers, noting that high-quality customer data is an absolute necessity when trying to...

Digital transformation is a term that seems to be everywhere these days. But what does it mean exactly? And how does it impact marketers in 2021?

If you...

There’s no doubt that data is critical for success in today's marketing world. All the personal information related to your organization’s target audience...

With the holiday season upon us, many of us are rushing around to get those last-minute gifts purchased and wrapped (or delivered). It got us to thinking...

It’s been a wild year in terms of retail trends. Nearly everything changed in 2020, as consumers and retailers adapted to the restrictions of the...

With Google following in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome browser by 2022, now is the time...