To compete in a fast-paced and competitive market, odds are good that retail organizations are using a number of different systems in their day-to-day...
Bose, SoulCycle Execs Discuss Importance of Brand Loyalty
“Brand loyalty” is something retailers have always worked to achieve with their customers, dating back to days of storefront-only sales, but it can be a...
The Importance of Strategic Customer Segmentation for Retailers
As most retail marketers understand, being able to easily access and interact with customer data is essential to creating effective campaigns and positive...
Retail Use Cases for a Customer Data Platform
Today’s retailers are under immense pressure to deliver appealing experiences to their customers. Successful retail marketing now revolves around...
3 Things Marketers Will Miss After Using a Customer Data Platform
It’s no longer a secret that acustomer data platformhelps marketers achieve a unified view of their customers and improves their day-to-day efficiency....
The Five Key Takeaways from Digiday's Retail Summit
Last week, we had the pleasure of attending the Digiday Retail Summit in Austin, TX. We had a great time meeting some of the industry’s most interesting...
’AMP’ up your email marketing game
It’s no secret that email marketing is an important aspect of any retailer’s customer engagement strategy. A recent February 2019 report from market...
Building the Case for a Customer Data Platform in Retail Organizations
Interest in Customer Data Platforms continues to accelerate, with more retailers realizing that traditional IT-led data management processes aren’t...
