In a recent blog post, we talked about how to start the process of choosing the right customer data platform for your organization by defining your...
The Customer Data Platform Continues to Evolve
Have you recently been looking into ways to improve your marketing personalization or customer targeting capabilities? Or perhaps researching the benefits...
How Retailers Have Adapted During COVID-19 to Survive and Thrive
The COVID-19 pandemic has caused an unprecedented disruption to commerce and the retail industry. Retail sales dropped a record 16.4% in April according...
Do You Know the Different Types of Customer Data?
If you've been following along with our blog, you've probably noticed we write a lot about the importance of customer data. But we do so for good reason....
Tips for Ecommerce Success Shared at MITX eCommerce Summit
It’s no secret that the changing wants and needs of today’s consumers have pushed the retail world heavily in the direction of online shopping, and this...
Tips for Retaining Customers After the Holiday Season
With the busy 2019 holiday shopping season coming to a close, retailers can fully set their sights on executing their goals for 2020. While final numbers...
The State of Customer Data Platforms in 2020
2019 was another big year for the customer data platform (CDP) industry. According to the CDP Institute, the number of worldwide CDP vendors increased to...
Forever 21 Bankruptcy: A Scary Reminder of Retail Challenges
News of the Forever 21 bankruptcy filing in late September 2019 left the retail world a bit spooked, and for good reason. Just four years removed from its...
How to Build a Customer-Centric Approach in Retail
As retailers look to gain a competitive advantage over their rivals in a today’s hyper-competitive environment, customer centricity -- the concept of...
